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Littleton, Colo.’s Living The Dream continues its expansion this season with new canned additions to their year-round portfolio of beers available across the Front Range, and increased capacity to boot. Harpoon going big with a new take on its iconic IPA While it’s a Farewell to Shmaltz, it is not a goodbye for Cowan as he focuses on Alphabet City Brewing Company (with distribution throughout the New York metro area), his 518 Craft tasting room in Troy, NY, and a burgeoning consulting practice. Come toast 25 years of Quality, Community, and Shtick along with Cowan and his fantastic sales, marketing and bar staff in Troy and at one of the national events in NYC, Philly, Tampa, and more throughout the remainder of 2021, which will be listed on /ShmaltzBrewing. Shmaltz Brewing is a testament to a company that stayed true to its founding values while keeping innovation at the heart of its efforts. “The sacred species, bountiful throughout: ‘Of wheat and barley, grapevines, fig trees, pomegranates, olive trees & date honey (Deut 8.8).’ Tolstoy: ‘One must have the prospect of a Promised Land to have the strength to move.’ Bart and Lisa: ‘Are we there yet, are we there yet, are we there yet…’ Let us rise above plagues and false idols to fare thee well, let your life proceed by its own design, and sing sweet songs to rock our souls. Shmaltz expanded production volumes by 400% to over 30,000 barrels by then contracting for other renowned national and regional beer brands in addition to brewing their award-winning Shmaltz portfolio.įrom the label of Exodus 2021: “25 years – A life in so many chapters,” writes founder and owner Jeremy Cowan. These and many more beers from Class of ’96 breweries were showcased as part of Shmaltz’s farewell tour events leading up to Hanukkah 2021.Įvolving from a quirky holiday experiment to an innovative advocate for the beer industry, Shmaltz has been known for its creative brand building, as a champion of contract brewing (both brewer and brewee), for completing multiple complex business deals, and as relentless punsters.įrom the early years of self-distributing to growing to four then 45 wholesalers nationally, Shmaltz served as an unusual example and vocal advocate for contract brewing before opening its own 50-barrel 40,000 square feet production brewery in Upstate New York. What is still known as the only Jewish beer company in America, Shmaltz Brewing Co., announced its farewell season after 25 years in the beer business with the first and final release of Bittersweet Lenny’s RIPA in 16oz cans, vintage gems from the Shmaltz beer vault, and a fitting tribute, Exodus 2021 Barleywine Ale (8.8% ABV) brewed with Date, Fig, Pomegranate, and Grape.